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Rockwell Automation, Inc. (ROK) Stock Analysis — Fair Value, Risk & Moat Rating

NYQ · Industrials · Specialty Industrial Machinery

$413.70 -2.03 (-0.5%) As of Apr 20, 2026
Overall Verdict Caution
5.07
Altman Z-ScoreSafe Zone
$239.32
Fair ValueOvervalued -72.9%
2.9
Moat RatingNarrow moat · eroding
TL;DR · Audit Summary

Is Rockwell Automation, Inc. a safe investment right now?

Rockwell Automation, Inc.'s Altman Z-Score of 5.07 places it in the safe zone. Our DCF model estimates intrinsic value at $239.32, suggesting the stock is overvalued by 73%. Moat rating: 2.9/5 stars.

Section 01 · Financial Health

Could Rockwell Automation, Inc. go bankrupt? Altman Z-Score analysis

5.07

Z-Score of 5.07 is above 3.0, indicating the company is financially healthy by this metric.

  • Below 1.8 — Distress Zone (high bankruptcy risk)
  • 1.8 to 3.0 — Gray Zone (elevated uncertainty)
  • Above 3.0 — Safe Zone (financially healthy)

What drives ROK's Z-Score?

Altman Z-Score components for ROK
ComponentFormulaValueWeightContribution
A · Working Capital / Total AssetsWC / TA0.02451.20.03
B · Retained Earnings / Total AssetsRE / TA0.85241.41.19
C · EBIT / Total AssetsEBIT / TA0.17063.30.56
D · Market Cap / Total LiabilitiesMCap / TL4.14120.62.48
E · Revenue / Total AssetsRev / TA0.80131.00.8

How has ROK's financial health changed over time?

3.0 Safe1.8 Distress0.02.14.26.38.42016201720182019202020212022202320242025
ROK Z-Score history
YearZ-ScoreZone
20166.05Safe
20175.58Safe
20185.48Safe
20196.65Safe
20207.27Safe
20216.74Safe
20225.03Safe
20234.35Safe
20244.57Safe
20255.07Safe

Source: Calculated from ROK's latest 10-K filing on SEC EDGAR.

Section 02 · Fair Value Estimate (Value-Speculation)

What could Rockwell Automation, Inc. be worth? (High Uncertainty)

Value-Speculation Classification: This stock has fundamental underpinnings but is priced on growth expectations. Fair value estimated with wider uncertainty bands.
Blended Fair Value · FVL Estimate$239.32
vs
Market Price · today$413.70

Fair value range: $138.56 — $327.04

Margin of Safety -72.9% Growth-adjusted estimate suggests 72.9% premium to fair value. Range $139-$327. This stock is priced for continued high growth.

Valuation Methods Used

FVL multi-factor valuation breakdown
MethodFair ValueWeightDetail
Historical PE × Forward EPS$327.0450%30.4x avg PE (4 years) × $10.76 forward EPS
DCF (Discounted Cash Flow)$138.5630%Two-stage DCF: $1.0B TTM FCF, 11.9% growth, 12.1% WACC
EV/FCF Multiple$171.1720%TTM FCF × 22x multiple + net cash

Assumptions & Data Sources

Valuation model inputs
ParameterValueSource
FCF Growth Rate (Stage 1)11.9%70% analyst consensus + 30% historical
Analyst EPS Growth (This Year)15.3%Consensus (25 analysts)
Analyst EPS Growth (Next Year)13.2%Consensus
Historical 5Y FCF CAGR6.3%SEC EDGAR
Terminal Growth Rate2.5%Long-term GDP proxy
Discount Rate (WACC)12.1%CAPM (Rf=4.3% + 1.54*5.5%)
Net Cash / (Debt)$-3,329MBalance sheet
Base FCF (TTM)$1.0BTrailing 12 months
Shares Outstanding112,357,908Latest

Sensitivity Analysis

DCF intrinsic value at different growth & WACC assumptions
Growth Rate8% WACC10% WACC12.1% WACC13% WACC
0%$146.93$108.58$85.44$78.34
2.5%$170.10$124.74$97.45$89.10
5.0%$196.68$143.20$111.12$101.32
7.5%$232.95$167.99$129.17$117.35

Free Cash Flow History

ROK Free Cash Flow history
YearFCFGrowth
2019$0.9B
2020$1.2B+31.6%
2021$1.0B+-10.7%
2022$1.0B+-4.1%
2023$1.1B+13.3%

Source: FCF data from SEC EDGAR filings. Price via Yahoo Finance.

Section 03 · Competitive Moat

Does Rockwell Automation, Inc. have a durable competitive advantage?

★★½☆☆
Narrow moat · eroding

Moat rating: 2.9/5.

What makes up ROK's moat score?

ROIC Stability

★★☆☆☆

ROIC variability over the past decade. Score: 2/5.

Gross Margin Trend

★★★★☆

Gross margin trajectory over the past decade. Score: 4/5.

Switching Costs

★★★☆☆

Estimated customer lock-in based on margin level. Score: 3/5.

How stable is ROK's return on invested capital?

0%-5%4%13%21%30%2025
ROK ROIC history
YearROICTrend
202525.1%

Source: ROIC calculated from SEC EDGAR filings.

Section 04 · Dividend Safety

Is Rockwell Automation, Inc.'s dividend safe?

A Dividend Safety Grade
Yield133.0%
Payout Ratio60.7%
Consecutive Years45
5Y Growth Rate-20.4%

Can Rockwell Automation, Inc. afford its dividend?

Payout ratio is 60.7%. FCF covers the dividend 3.6x. 45 consecutive years of payments.

Section 05 · Financial Summary

Rockwell Automation, Inc.'s key financial metrics

ROK financial summary
MetricLatest1Y Ago3Y AgoTrend
Revenue $9.1B $7.8B $6.3B Rising
Net Income $1.4B $0.9B $1.0B Rising
Free Cash Flow $1.1B $1.0B $1.2B Stable
Gross Margin 48.8% 40.0% 41.0% Rising
Section 06 · FAQ

Common questions about Rockwell Automation, Inc.

Is Rockwell Automation, Inc. at risk of going bankrupt?

Rockwell Automation, Inc.'s Altman Z-Score of 5.07 places it in the safe zone. This metric uses balance sheet ratios to predict bankruptcy probability within 2 years. A score below 1.8 signals distress, while above 3.0 indicates safety.

What is Rockwell Automation, Inc.'s intrinsic value based on DCF?

Our DCF model estimates Rockwell Automation, Inc.'s intrinsic value at $239.32 per share. The current margin of safety is -72.9%. This estimate is based on historical free cash flow trends and a risk-adjusted discount rate.

Does Rockwell Automation, Inc. have a competitive moat?

Rockwell Automation, Inc. receives a moat rating of 2.9 out of 5 stars, based on ROIC stability, gross margin trends, and estimated switching costs. A rating above 3.5 suggests a durable competitive advantage.

Is Rockwell Automation, Inc.'s dividend safe?

Our dividend safety analysis examines payout ratio, free cash flow coverage, and the company's streak of consecutive dividend payments to determine whether the current payout is sustainable.

ROK · Value Investing Quiz

Before you invest in Rockwell Automation, Inc., make sure you truly understand it.

A deep understanding of a company's fundamentals, risk profile, and competitive position dramatically increases your investment accuracy and odds of success.

Pass the quiz to earn the ROK Certified Value Investor badge.

FairValueLabs Disclaimer

All valuations, scores, ratings, and classifications on this page are produced by the FairValueLabs internal valuation system. They do not represent actual market value, guaranteed outcomes, or professional investment advice. These are analytical estimates for educational and research purposes only.

This is not financial advice. All data is sourced from SEC EDGAR public filings. Always consult a qualified financial advisor before making investment decisions.

Last updated: Apr 20, 2026. Data sources: SEC EDGAR (financial statements), Yahoo Finance (market data, analyst consensus). Data may not reflect the most recent quarter.

ROK analysis methodology: How we calculate fair value, Z-Scores, and moat ratings