Privacy Policy

Introduction

FairValueLabs ("we," "us," or "the Site") respects your privacy. This Privacy Policy explains how we collect, use, and protect information when you visit fairvaluelabs.com.

Information We Collect

Automatically Collected Information

When you visit the Site, we automatically collect certain information through cookies and similar technologies, including:

  • IP address and approximate geographic location
  • Browser type, device type, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Language preferences

Information You Provide

We do not require account registration. If you contact us via email, we collect the information you provide in your message.

How We Use Information

We use the collected information to:

  • Analyze Site traffic and usage patterns to improve our content
  • Deliver and measure the effectiveness of advertisements
  • Maintain and improve the Site's performance and security

Third-Party Services

Google Analytics

We use Google Analytics (GA4) to understand how visitors interact with the Site. Google Analytics uses cookies to collect anonymized usage data. You can opt out by installing the Google Analytics Opt-out Browser Add-on.

Google AdSense

We use Google AdSense to display advertisements. Google and its advertising partners may use cookies and web beacons to serve ads based on your prior visits to this Site or other websites. You can opt out of personalized advertising by visiting Google Ads Settings or aboutads.info.

Affiliate Links

The Site may contain affiliate links to third-party services (such as brokerage platforms). When you click these links, the third party may place cookies to track referrals. Each third party's privacy policy governs their data collection practices.

Cookies

The Site uses cookies for:

  • Essential cookies: Theme preferences and basic site functionality
  • Analytics cookies: Google Analytics tracking
  • Advertising cookies: Google AdSense ad personalization

You can control cookies through your browser settings. Disabling cookies may affect site functionality.

Data Sharing

We do not sell your personal information. We share data only with the third-party services described above (Google Analytics, Google AdSense) for the purposes stated in this policy.

Data Retention

Analytics data is retained according to Google Analytics' default retention settings (14 months). We do not maintain separate databases of user information.

Children's Privacy

The Site is not directed at children under 13. We do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.

Your Rights

Depending on your jurisdiction, you may have the right to:

  • Access the personal data we hold about you
  • Request deletion of your personal data
  • Opt out of personalized advertising
  • Lodge a complaint with a data protection authority

GDPR (European Economic Area)

If you are located in the EEA, UK, or Switzerland, we process your data based on legitimate interest (analytics) and consent (personalized advertising). You may withdraw consent at any time through the cookie consent banner or by contacting us.

CCPA (California)

California residents have the right to know what personal information is collected, request its deletion, and opt out of the sale of personal information. We do not sell personal information. To exercise your rights, contact us at the email below.

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated date.

Contact

Questions about this privacy policy? Contact us at [email protected].

Last updated: April 2026