FairValueLabs Valuation System Value Investment
MO

Risk Analysis: Is Altria Group, Inc. a Value Trap or Safe to Buy?

NYQ · Consumer Defensive · Tobacco

$64.61 0.44 (0.7%) As of Apr 20, 2026
Overall Verdict Safe Zone
4.78
Altman Z-ScoreSafe Zone
$72.15
Fair ValueUndervalued +10.4%
4.0
Moat RatingSolid moat
TL;DR · Audit Summary

Is Altria Group, Inc. a safe investment right now?

Altria Group, Inc.'s Altman Z-Score of 4.78 places it in the safe zone. Our DCF model estimates intrinsic value at $72.15, suggesting the stock may be undervalued by 10%. Moat rating: 4.0/5 stars.

Section 01 · Bankruptcy Risk

Could Altria Group, Inc. go bankrupt? Altman Z-Score analysis

4.78

Z-Score of 4.78 is above 3.0, indicating the company is financially healthy by this metric.

  • Below 1.8 — Distress Zone (high bankruptcy risk)
  • 1.8 to 3.0 — Gray Zone (elevated uncertainty)
  • Above 3.0 — Safe Zone (financially healthy)

What drives MO's Z-Score?

Altman Z-Score components for MO
ComponentFormulaValueWeightContribution
A · Working Capital / Total AssetsWC / TA-0.12131.2-0.15
B · Retained Earnings / Total AssetsRE / TA1.00961.41.41
C · EBIT / Total AssetsEBIT / TA0.32833.31.08
D · Market Cap / Total LiabilitiesMCap / TL2.8910.61.73
E · Revenue / Total AssetsRev / TA0.6961.00.7

How has MO's financial health changed over time?

MO Z-Score history
YearZ-ScoreZone
20164.2Safe
20173.68Safe
20184.9Safe
20193.37Safe
20203.59Safe
20213.68Safe
20224.16Safe
20234.41Safe
20244.16Safe
20254.78Safe

Source: Calculated from MO's latest 10-K filing on SEC EDGAR.

Section 02 · Fair Value (FVL Valuation System)

What is Altria Group, Inc. actually worth?

Blended Fair Value · FVL Estimate$72.15
vs
Market Price · today$64.61

Fair value range: $44.12 — $123.91

Margin of Safety 10.4% Stock appears undervalued by 10.4% — positive margin of safety. Fair value range $44-$124.

Valuation Methods

FVL multi-factor valuation breakdown
MethodFair ValueWeightDetail
Historical PE × Forward EPS$44.1250%9.2x avg PE (4 years) × $4.80 forward EPS
DCF (Discounted Cash Flow)$123.9130%Two-stage DCF: $9.2B TTM FCF, 3.9% growth, 7.0% WACC
EV/FCF Multiple$64.5920%TTM FCF × 14x multiple + net cash

Assumptions & Data Sources

Valuation model inputs
ParameterValueSource
FCF Growth Rate (Stage 1)3.9%70% analyst consensus + 30% historical
Analyst EPS Growth (This Year)3.7%Consensus (12 analysts)
Analyst EPS Growth (Next Year)3.4%Consensus
Historical 5Y FCF CAGR4.6%SEC EDGAR
Terminal Growth Rate2.5%Long-term GDP proxy
Discount Rate (WACC)7.0%CAPM (Rf=4.3% + 0.5*5.5%)
Net Cash / (Debt)$-21,235MBalance sheet
Base FCF (TTM)$9.2BTrailing 12 months
Shares Outstanding1,671,313,564Latest

Sensitivity Analysis

DCF intrinsic value at different growth & WACC assumptions
Growth Rate8% WACC10% WACC7.0% WACC13% WACC
0%$88.88$65.68$108.17$47.39
2.5%$102.89$75.45$125.76$53.90
5.0%$118.97$86.62$145.97$61.29
7.5%$140.91$101.62$173.78$70.98

Free Cash Flow History

MO Free Cash Flow history
YearFCFGrowth
2016$4.5B
2017$5.6B+24.8%
2018$3.6B+-35.2%
2019$4.7B+29.3%
2020$8.2B+73.4%
2021$7.6B+-6.9%
2022$8.2B+7.4%
2023$8.2B+1.0%
2024$8.1B+-2.2%
2025$9.1B+12.9%

Source: FCF data from SEC EDGAR filings. Price via Yahoo Finance.

Section 03 · Competitive Moat

Does Altria Group, Inc. have a durable competitive advantage?

★★★★☆
Solid moat

Moat rating: 4.0/5.

What makes up MO's moat score?

ROIC Stability

★★★★☆

ROIC variability over the past decade. Score: 4/5.

Gross Margin Trend

★★★★★

Gross margin trajectory over the past decade. Score: 5/5.

Switching Costs

★★★☆☆

Estimated customer lock-in based on margin level. Score: 3/5.

How stable is MO's return on invested capital?

MO ROIC history
YearROICTrend
201631.2%
201721.7%Declining
201824.1%Rising
201928.0%Rising
202022.2%Declining
202126.9%Rising
202235.1%Rising
202340.8%Rising
202443.7%Rising
202543.8%Stable

Source: ROIC calculated from SEC EDGAR filings.

Section 04 · Dividend Safety

Is Altria Group, Inc.'s dividend safe?

C Dividend Safety Grade
Yield656.0%
Payout Ratio101.0%
Consecutive Years65
5Y Growth Rate-21.3%

Can Altria Group, Inc. afford its dividend?

Payout ratio is 101.0%. FCF covers the dividend 1.2x. 65 consecutive years of payments.

Section 05 · Financial Summary

Altria Group, Inc.'s key financial metrics

MO financial summary
MetricLatest1Y Ago3Y AgoTrend
Revenue $24.5B $25.1B $26.2B Declining
Net Income $8.1B $5.8B $4.5B Rising
Free Cash Flow $9.1B $8.1B $8.2B Rising
Gross Margin 58.3% 56.8% 49.8% Rising
Section 06 · FAQ

Common questions about Altria Group, Inc.

Is Altria Group, Inc. at risk of going bankrupt?

Altria Group, Inc.'s Altman Z-Score of 4.78 places it in the safe zone. This metric uses balance sheet ratios to predict bankruptcy probability within 2 years. A score below 1.8 signals distress, while above 3.0 indicates safety.

What is Altria Group, Inc.'s intrinsic value based on DCF?

Our DCF model estimates Altria Group, Inc.'s intrinsic value at $72.15 per share. The current margin of safety is 10.4%. This estimate is based on historical free cash flow trends and a risk-adjusted discount rate.

Does Altria Group, Inc. have a competitive moat?

Altria Group, Inc. receives a moat rating of 4.0 out of 5 stars, based on ROIC stability, gross margin trends, and estimated switching costs. A rating above 3.5 suggests a durable competitive advantage.

Is Altria Group, Inc.'s dividend safe?

Our dividend safety analysis examines payout ratio, free cash flow coverage, and the company's streak of consecutive dividend payments to determine whether the current payout is sustainable.

FairValueLabs Disclaimer

All valuations, scores, ratings, and classifications on this page are produced by the FairValueLabs internal valuation system. They do not represent actual market value, guaranteed outcomes, or professional investment advice. These are analytical estimates for educational and research purposes only.

This is not financial advice. All data is sourced from SEC EDGAR public filings. Always consult a qualified financial advisor before making investment decisions.

Last updated: Apr 20, 2026. Data sources: SEC EDGAR (financial statements), Yahoo Finance (market data, analyst consensus). Data may not reflect the most recent quarter.

MO analysis methodology: How we calculate fair value, Z-Scores, and moat ratings